Ursul is the label and party T-Puse and Omer Keinan founded, and its nights run mostly in tel aviv. the name comes three ways: Beatport and Deezer print plain Ursul, which is what we use, the label's own site writes "URSUL Records", and our home page wall keeps "Ursul Records". the site introduces it as "an independent record label and house of art, founded out of a desire and a need to bring a fresh, lively, and authentic sound to the worlds of house and techno, and to infuse parties and events with vibrant, happy color." its SoundCloud bio is shorter: "We are Ursul, a dynamic music label founded by T- Puse and Omer Keinan. We specialize in dance floor magic with a twist of organic-ethnic and psychedelic vibes." the founders have a word of their own for that sound, telling The Playground "we like to call it “Jam House”", so that is the tag it wears here.
the party came before the records. the label's own timeline opens with "Ursul Chepter 001, Selina TLV" on 23 february 2023 (spelling as written) and "Ursul Mimouna I, Phi Garden" on 12 april 2023, and the first record only landed on 11 august 2023, T-Puse and LennyTunes Anjuna, which the same timeline marks as "The First Release of Ursul Records" with the line "JAM HOUSE has come to life!". since then the nights have run at Selina TLV, Shalvata TLV and the Nahum Gutman Museum, and out in the Arava desert. who started it is told two ways. the SoundCloud bio and Electronic Groove in march 2026 both say T-Puse and Omer Keinan, while in a 2023 Electronic Groove interview T-Puse called "Anjuna" "the first release under Ursul Records" and spoke of "My partners, Angata , and I" deciding to start it. Angata is not on the label's team list, so we print both and pick neither. that team list, on the site's about page, runs Evyatar Gani, Omer Keinan, Geva Ganon, Bar Yitzhaki, Daniel Vaknin and T-Puse, with no roles given.
Deezer files 64 albums under the label by november 2026, the newest Kiss on 30 october 2026, which Deezer lists under ASHER SWISSA and Beatport credits to Gal de Paz, ASHER SWISSA and Omer Keinan. Beatport's latest also run Møsard Operator, Omer Keinan Cordisteps, T-Puse and Uri Yida Muchi Muchi, and a MAN pre-order, The Duck Is Watching. the label films its own showcases too, the Ursul Records Showcase sets sitting on its YouTube channel and embedded on its site, and it runs a compilation line, The Circus In Town: Deezer has the first on 6 september 2024, and Vol. 2 came in march 2026 per Electronic Groove, with Omer Keinan, T-Puse, Yannick Mueller, Oi, Eran Danieli, Tal Tobi, Kaminari, Berko, Yotam Russo, Bendel and MOSHE on it.
Dub Pepper is here as a remixer, on Keeping Me Out by T-Puse, Zooki and Gali Givon (25 february 2026), and Mishell on the first Circus In Town compilation with Mole (6 september 2024). the other two are on their own singles: ASHER SWISSA with 1 2 3 4 alongside Omer Keinan (14 july 2026) and Kiss (30 october 2026), and Møsard with Operator (9 october 2026). 4 artists we track have released on it, a confirmed floor from a catalogue sweep, not the full roster: ASHER SWISSA, Dub Pepper, Mishell, Møsard
"The mission is to bring live music into Electronic music."
— T-Puse and Omer Keinan, founders, The Playground
the label's own release playlist, Jam House - Ursul Records Releases, kept on the Ursul Records account and linked from its site.
the series: the label's showcase sets, filmed and posted on its own channel, this one T-Puse and Omer Keinan at Shuni Amphitheater.
every fact on this page is sourced or it is not on this page, and quotes are verbatim, spelling and all. the roster line links the artists we track who release here.